Privacy Policy

USURA.IO is operated by CDWJ LLC ("we", "our", or "us"). We are committed to protecting your personal and financial information. This Privacy Policy explains what data we collect, how we use it, and the choices you have. The Service is intended only for individuals 18 years of age or older in the United States. By using USURA.IO, you agree to the practices described here.

Account Information: Your name, email address, and phone number, collected when you register and set up your account.

Financial Data via Plaid: When you connect a financial account, we use Plaid to retrieve account balances, transaction history, credit card details, mortgage data, and loan information. We store this data securely to power the budgeting and tracking features. We never see your banking login credentials.

Payment Data via Stripe: When you subscribe, our payment processor Stripe collects and processes your card details. We do not store full card numbers; we keep only limited billing information such as your plan, subscription status, and processor identifiers.

Messaging Data via Twilio: If you opt in to text messaging, we keep your mobile number, which types of texts you agreed to, and a record of your consent (the date and time, the number, and the exact wording you agreed to). If you reply to one of our texts, we receive your reply. See our SMS Opt-In and Consent page.

Waitlist Sign-ups: If you join a waitlist, with or without an account, we keep your email address, which features you asked to hear about, where you signed up, a record of your consent (the date and time and the exact wording you agreed to), and a scrambled (one-way) form of your internet address, used only to limit abuse.

Offer Reviews: If you send us a loan or credit offer to review, we keep the file, the details and question you enter, and our feedback. The file is stored privately and can be opened only by you and our review team.

Manually Entered Data: Any income, expense, debt, investment, or goal data you enter directly into the app.

Usage Data: Basic app usage metrics used to improve the product. Advertising measurement on our public pages is described in "Advertising and the Meta Pixel."

• To display your financial data, budgets, and insights within the app.
• To sync transactions and balances automatically via Plaid.
• To categorize transactions and read account details from statements or screenshots, using an automated AI model (see below).
• To provide optional coaching you explicitly request and manage your subscription.
• To send service-related notifications, such as bank connection alerts and bill and payment reminders, by email, and by text message only if you opt in.
• To send promotional text messages, only if you separately opt in to promotions.
• To email you when a feature launches, only if you joined that feature's waitlist and agreed to those emails.
• To review loan or credit offers you send us and reply with our feedback.
• To measure our ads and show them to people who may find USURA.IO useful, using the Meta Pixel as described below.
• To secure the app, prevent fraud and abuse, and comply with law.

To save you time, transactions and any statement or screenshot images you provide may be processed by an automated AI model to categorize spending or extract account details. This processing is used to populate your account, and you can review and correct any result. We do not use your financial data to train third-party public AI models.

We do not sell, rent, or share your financial information (balances, transactions, accounts, debts or anything you upload) with anyone for marketing or advertising. We use one advertising tool, the Meta Pixel, only as described in "Advertising and the Meta Pixel" below.

Your data may be shared only in these limited circumstances:

• With your consent: If you opt in to share your financial data with a USURA.IO coach for a paid service, that coach can see only the sections you choose to share.
• Household sharing: If you link your account with a partner as a household, they can see only the accounts you choose to share and those accounts' transactions, and your income only if you turn that on. They can't change anything in your account, and you can't change anything in theirs. Either of you can end it at any time from Profile, and it stops right away. Every view is logged.
• Offer reviews: Offers you upload are seen only by the USURA.IO staff who review them.
• Service providers: Plaid (bank connections), Stripe (payments), Twilio (text messages, if you opt in), our hosting and data platform, our email provider, Cloudflare (a security check on our waitlist form), and an AI provider that processes transactions and images as described above. Each operates under its own privacy policy.
• Legal requirements: We may disclose information if required by a court order, subpoena, or applicable law, or in connection with a business transfer.

We use the Meta Pixel, a tool from Meta Platforms (Facebook and Instagram), to measure whether our ads work and to show our ads to people who may find USURA.IO useful.

• Where it runs: page views are measured only on our public pages (home, Plans, Privacy, Terms and SMS consent). Inside your account it never reports which pages you visit; it only sends the one-time sign-up and plan events below.
• What it sends: that a public page was viewed; that someone joined a waitlist, created an account, or started a trial or plan (with the plan price). Meta also receives the information any website sends, such as your browser type, IP address and Meta cookies.
• What it never sends: your name, email, phone number, balances, transactions, accounts, debts, uploads or anything else from inside your account.
• Your choices: we honor the Global Privacy Control signal; if your browser sends it, the Meta Pixel does not load. You can also adjust your ad settings in your Facebook or Instagram account, block third-party cookies in your browser, or use an ad blocker. Meta's use of this information is covered by Meta's Privacy Policy.

Text messages are optional. On your Profile page you can choose account notifications (bill reminders and account alerts), promotions (offers and product updates), both, or neither. Each is a separate choice, and neither is required to use USURA.IO or buy a plan. We use your mobile number only to send the types of messages you chose, as described on our SMS Opt-In and Consent page. Message frequency varies. Message and data rates may apply.

We do not sell, rent, or share your mobile number or your SMS opt-in consent with third parties or affiliates for their marketing or promotional purposes. We share it only with our messaging provider, Twilio, solely to deliver the messages you chose. Reply STOP to opt out or HELP for help at any time, or uncheck your choices on your Profile page.

All data transmitted between your device and our servers is encrypted using TLS. Financial credentials (bank usernames and passwords) are never stored by us; Plaid handles authentication directly and provides us only with tokenized access. See How we protect your data for details.

Your account requires you to sign in. Coaches can see your data only if you request coaching and turn on sharing for the sections you choose, and a coach must pass a second sign-in step before viewing it. A small number of USURA.IO administrators can access account data through our admin tools and our database platform when needed to run, maintain and support the service (for example, fixing an error you report or checking that a feature works correctly). Our systems also process your data automatically to run the app, such as bank sync, reminders and forecasts. We never use this access for marketing.

• Access & Correction: View and update your personal information at any time in your Profile.
• Disconnect Bank Accounts: Remove any connected institution at any time from the Connect Bank page, which stops future data collection from it.
• Text Messages: Reply STOP at any time to opt out of texts.
• Waitlist Emails: Unsubscribe at any time using the link in any waitlist email, or by emailing privacy@usura.io.
• Data Sharing Controls: Control what data is shared with coaches via your Profile settings.
• Account Deletion: Request full deletion of your account and data by emailing privacy@usura.io or through the Support page.
• State Privacy Rights: Depending on where you live (for example, California under the CCPA and CPRA), you may have additional rights to know, delete, correct, and limit the use of your information, including the right to opt out of sharing for targeted advertising (we treat the Global Privacy Control signal as that opt-out), and to not be discriminated against for exercising them. To exercise these, contact privacy@usura.io.

When you connect a financial institution, you are also subject to Plaid's end user privacy policy, available at plaid.com/legal. Plaid acts as a data processor on your behalf and does not sell your data.

We may update this Privacy Policy from time to time. If we make material changes, we will notify you within the app. Continued use of the app after changes constitutes your acceptance of the updated policy.